Skip to content
An example of an impatient driver driving their car through a barrier.
HW Martin (Traffic Management) Ltd - Customer Interaction Training
Specialist traffic management on motorways and high speed roads.

We are currently updating this section of our website. Please check back soon for the latest information.

Customer Interaction Training

Our staff are trained to improve their skills and confidence when dealing with the customer.

We work in partnership with the nationally accredited Conflict Training Company Ltd. It was established in 2004 and specialises in training managers and staff to improve their skills and confidence when dealing with customers.

The training courses are highly participative workshops. Attendees have an opportunity to explore how they personally respond to conflict and to practice skills during individual and group exercises.

The course raises participants’ understanding of the background to conflict and the contribution they can make to either calming or escalating a confrontation. During the training day participants learn and practice key skills to build their confidence and to maintain composure whilst de-escalating customer conflict.

Course Objectives:


The course is intended to enhance participants’ understanding of:

  • Why customers struggle to communicate when they are upset.
  • How our behavior might escalate conflict.
  • Different communication styles and the role they play in escalating or de-escalating conflict.

Skills Development

The course is intended to further develop participants’ skills, enabling them to:

  • Remain calm in conflict situations.
  • Be able to select the most appropriate style of communication to handle difficult situations.
  • De-escalate conflict using a 4-step model.
  • Identify methods for addressing abusive and aggressive behaviour.


At the end of the course, successful participants are awarded a certificate in conflict management, as shown below.

A Conflict Training Certificate awarded to one of our employees.

An excerpt from LOHAC about reducing the risk of errant drivers.