HW Martin (Traffic Management) Ltd’s innovative traffic management arrangement for the A595 Moresby Hall Improvement Scheme has been shortlisted for a National Highways Industry Award.
The Moresby Hall Improvement Scheme was a £16 million project comissioned by National Highways under the Scheme Delivery Framework (SDF) that aimed to enhance the A595, a critical arterial route connecting Whitehaven and Egremont.
The project unfolded in two phases, white phase two involving ten consecutive weekends of full-closures on a two-mile stretch of the A595. The primary challenge was to ensure the local community remained connected, resulting in a customer-centric traffic management design.
HW Martin supporting 18 months of Early Contractor Involvement (ECI), resulting in decisions that improved customer experience, including a dedicated bus lane and a resilience bus service. These measures ensured reliable journeys for residents. To address speeding and “rat running”, and ANPR camera and localised weight restrictions deterred LGVs. Carnell SafetyCam further reduced speeding incidents, enhancing road safety. The traffic management plans were adapted to support local events, further improving customer experience.
Customers received timely, accurate information through journey-time signage and advanced information provision. A 24-hour customer service hotline and staffed gates ensured smooth traffic flow and communication.
Complaints decreased by 86%, and compliments and feedback remained positive, reflecting the project’s overall success. It has been recognised in the industry as an example of best practice, shared in various publications to promote customer-centric practices in road management.
The scheme has been nominated for a customer-focused network management award which celebrates individuals, teams and projects that demonstrate a caring, customer-centric approach.
The awards will be presented to the category winners at a ceremony on the evening of 6 March at Edgbaston Stadium in Birmingham. Project Lead, Mick Carr, and second in command, Laurence Bond, will be representing the organisation.
